Interactive investor wanted to better understand the functional and emotional needs in relation to investing.
They wanted to understand how enriching emotional needs such as trust would increase engagement with them increasing attraction, retention and advocacy in their audience.
What we did:
Qualitative and quantitative research uncovered stated and unstated the emotional needs in relation to investing and provided statistical evidence for the prioritisation of these needs.
Innovationbubble created a strategy across all areas of the business to support the emergent emotional and pragmatic needs of customers.
“IB helped us truly identify our sweet spot in the competitive market. Their nonconscious testing revealed aspects about our brand and competitors that we weren’t aware of and enabled us to position us in a more resonating and memorable way.
Insights about our clients’ driving needs were crucial for the rest of the business to change our engagement strategies.
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