https://www.weareib.co/blog daily 0.75 2025-10-27 https://www.weareib.co/blog/why-generative-ai-isnt-a-replacement-for-real-market-research monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/fe0a9f47-a508-4b64-ac45-8011837e6100/Screenshot+2025-09-12+at+11.55.28.png Our Thoughts - Why Generative AI Isn’t a Replacement for Real Market Research - In other words, AI is a powerful tool for summarizing yesterday, but not for answering tomorrow’s questions. https://www.weareib.co/blog/neuroscience-of-brand-loyalty-be9ek monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/cd4e2034-0834-4428-bf1c-a6d06e4ca4e5/man-working-with-computer-side-view.jpg Our Thoughts - The Myth of Rational B2B - Traditional product validation methods surface what users do or say. They rarely show what users feel - especially when it comes to friction. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/5589c9f6-287a-4458-97e7-91198c7e0e64/linkedin-sales-solutions-hrhjn6ZTgrM-unsplash.jpg Our Thoughts - The Myth of Rational B2B - Business buyers are still people - with biases, shortcuts, pressures and preferences. They don’t always choose what’s best on paper. They choose what feels safe, familiar, or rewarding. That’s why understanding behaviour isn’t a nice-to-have. It’s a competitive edge. And if your product strategy could benefit from that kind of thinking, we’re here. https://www.weareib.co/blog/neuroscience-of-brand-loyalty monthly 0.5 2025-07-23 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/1746697659167-FXGU1D26URPYRK2VJOIY/unsplash-image-3KGF9R_0oHs.jpg Our Thoughts - Why Some Brands Thrive and Others Struggle to Break Through  - When participants in a study by Deppe et al. (2005) considered their preferred brands, their brains behaved differently. Instead of relying on the frontoparietal regions that handle critical thinking and comparisons, activity shifted to the ventromedial prefrontal cortex (vmPFC), precuneus, and posterior cingulate cortex—areas linked to emotions, self-reflection, and value judgments. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/7517e0bd-5d8d-4f5b-88b2-abc18ce983db/unsplash-image-cre553Zfmtg.jpg Our Thoughts - Why Some Brands Thrive and Others Struggle to Break Through  - One of the more intriguing findings from the study is how familiar brands reduce cognitive effort. When participants chose their favourite brands, their brains used less energy, reflecting a more automatic, fluent decision-making process. In psychology, this is known as cognitive fluency—the easier something feels, the more “right” it seems. So... .making your brand feel intuitive and familiar can create a sense of comfort and trust, reducing the likelihood that consumers will second-guess their choice. https://www.weareib.co/blog/the-nudges-that-hurt monthly 0.5 2025-05-08 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/1744363427621-QO3LQST0S7CG5EIN5Q9K/unsplash-image-LPZy4da9aRo.jpg Our Thoughts - Why Understanding Customers Must Come Before Nudging Them - LinkedIn sent repeated notification emails nudging users to re-engage — such as “See who viewed your profile.” The frequency and perceived manipulation led to user complaints, legal challenges, and changes in email practices. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/1744363152642-8RIO926HMMUI0UVFXOTH/unsplash-image-ntcZGZaP2jE.jpg Our Thoughts - Why Understanding Customers Must Come Before Nudging Them - Uber introduced an automatic ride assignment feature, sending drivers their next job before completing their current one. The intention was efficiency. But drivers perceived it as a loss of control. Many felt pressured, sparking frustration, strikes, and reputational damage. Uber eventually adjusted the feature. https://www.weareib.co/blog/the-trust-gap monthly 0.5 2025-04-11 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/68bf0b15-cb9e-4753-9721-c67644f22e45/Screenshot+2025-03-05+at+16.58.28.png Our Thoughts - The Trust Gap: Why Consumers Are More Skeptical Than Ever  - Many brands rely on free trials, discounts, or content to build goodwill, but transactional reciprocity doesn’t create deep trust. People value what they invest in—a concept known as the IKEA Effect. LEGO’s Ideas Platform lets consumers design new sets, making them emotionally invested in the brand. LUSH invites customers to name products, fostering a sense of ownership and personal connection. Instead of passive freebies, brands should encourage active participation, making consumers feel like co-creators rather than just customers. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/ea5e4d5e-76b4-4c51-9245-8976519e2b13/Screenshot+2025-03-05+at+17.06.47.png Our Thoughts - The Trust Gap: Why Consumers Are More Skeptical Than Ever  - Highly polished corporate messaging often feels artificial. Small imperfections—self-deprecating humor, unscripted content, and informal engagement—signal authenticity. KFC’s “FCK” apology ad turned a supply chain disaster into a trust-building moment through humor and humility. Oatly’s playful, unpolished branding feels more human and trustworthy than traditional corporate messaging. Perfection can seem robotic—embracing controlled imperfection makes brands feel more genuine. https://www.weareib.co/blog/the-ai-authorship-trap monthly 0.5 2025-03-05 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/8e0fe421-e49a-478c-809b-745c4706fecd/Screenshot+2025-02-21+at+11.50.31.png Our Thoughts - The AI-Authorship Trap: How AI-Generated Content Erodes Consumer Trust and Brand Loyalty  - Artificial intelligence (AI) is transforming marketing communications at an unprecedented pace. Businesses are increasingly leveraging large language models (LLMs) to generate emails, advertisements, chatbots and customer engagement messages, aiming to improve efficiency and reduce costs. However, research by Kirk & Givi (forthcoming) highlights a critical flaw in this strategy: AI-authored content, particularly emotional messaging, significantly diminishes positive word of mouth (PWOM) and customer loyalty compared to human-written content. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/aecc39c4-d986-447a-8fb4-8afe6847b16b/Screenshot+2025-02-21+at+11.58.36.png Our Thoughts - The AI-Authorship Trap: How AI-Generated Content Erodes Consumer Trust and Brand Loyalty  - Even when AI-generated messages were structurally identical to human-written ones, Kirk & Givi’s Study 1 found that consumers still reacted negatively once they discovered the message was AI-generated. Feature based marketing however relies on providing clear factual information about the product and yet AI LLMs hallucinate and can misreport facts especially in longer conversations like those in chatbot settings. Study 5 further confirmed that this poor emotional response to AI is driven by perceptions of authenticity and moral disgust. Consumers feel deceived when they realize an emotional message was crafted by an AI rather than a human, leading to a breakdown in trust. Since AI cannot generate the genuine, internally-driven expressions consumers expect from brands, AI-authored emotional messages are inherently flawed. https://www.weareib.co/blog/solving-problems-in-times-of-disruption monthly 0.5 2025-10-27 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/1761576375835-GZSL3WBCGIE2QHUP4008/unsplash-image-41J9-JTIP-c.jpg Our Thoughts - Solving Problems in Times of Disruption: Building Organisational Resilience  - In 2015, ING, a major European bank, embarked on a large-scale agile transformation to better respond to fast-changing market demands and enhance customer satisfaction. By restructuring its workforce into cross-functional “squads” and larger “tribes,” ING aimed to increase flexibility, speed, and collaboration across departments. This agile model allowed the bank to streamline decision-making, empower teams, and respond more effectively to customer needs. As a result, ING saw significant improvements in employee engagement and customer experience, positioning itself as a more resilient and responsive player in the financial sector. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/ab9cecc7-dc2b-4ba8-b3bc-a8cf4f01f244/jean-pierre-brungs-d2Q4kIk8vBU-unsplash.jpg Our Thoughts - Solving Problems in Times of Disruption: Building Organisational Resilience  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.weareib.co/blog/understanding-xmas-advert-success-with-psychology-and-ai-sxy38 monthly 0.5 2025-01-09 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/eb1a5d16-3713-4e18-9ce3-a8bd29018bba/Screenshot+2024-12-09+at+16.39.08.png Our Thoughts - Mastering Change: A Psychological Guide to Thriving in a Dynamic World - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.weareib.co/blog/understanding-xmas-advert-success-with-psychology-and-ai monthly 0.5 2024-12-09 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/3007167c-bf44-4089-8784-0cf3f47c3c9c/Screenshot+2024-10-31+at+16.48.04.png Our Thoughts - How Consumer psychology and AI Insights explain why some Xmas adverts are successful   - What the “Good” Advert Did Right This print ad by Tesco was a strong contender and had excellent engagement scores in the competitive world of FMCGs. However, our AI analysis did find the scene was quite complex and difficult for people to process all of it in the usual five seconds people give to print ads. Psychologists at IB conferred and suggested reducing the number of desserts presented down to 3-4 but increase their size to still fill the print ad. Additionally visually appealing images like Christmas trees and lights could be increased to help draw the eye to the advert. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/40ab3978-d9bb-42fb-8af1-225499112ac7/Screenshot+2024-11-01+at+12.10.38.png Our Thoughts - How Consumer psychology and AI Insights explain why some Xmas adverts are successful   - Where the “Bad” Advert Fell Short This Christmas themed print ad for a gentleman’s suit company presents an interesting concept but falls short in the execution. The attention heatmaps generated by NEOAI show too much focus is on the suit but not on the brand. This will hurt conversion and the relative sizing of the brand name should be increased to help cement it in the minds of future consumers. The ad is also quite simplistic making it too easy for the brain to process. Cognitive demand can be good for adverts and when managed right entices us to look closer and process the advert more deeply resulting in better retention and effect on consumers. https://www.weareib.co/blog/xmas-real-people-vs-cartoons-when-advertising monthly 0.5 2024-11-08 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/f772b01d-8040-4d67-8ed8-c1d608d43026/Screenshot+2024-11-01+at+11.55.54.jpg Our Thoughts - Real People vs. Cartoons in Christmas Advertising: The Psychological Edge for Brands - The Human Touch: Why Real People Resonate Research consistently highlights that advertising featuring real people enhances perceived authenticity. A recent 2021 study found that ads using real individuals foster a sense of credibility and trustworthiness, especially when they reflect target consumers’ demographics. This emotional resonance is crucial during the holiday season, a time when people seek connection and nostalgia. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/c865af9b-5b78-4393-aeb8-c0ba4041c994/Screenshot+2024-10-31+at+16.51.16.png Our Thoughts - Real People vs. Cartoons in Christmas Advertising: The Psychological Edge for Brands - On the other hand, UK retailer John Lewis often features real people in its Christmas ads, crafting relatable stories of family and connection that deeply resonate with viewers. By showcasing real families and everyday experiences, John Lewis leverages authenticity and the emotional mirroring effect, which translates into heightened consumer loyalty and long-term brand equity. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/0f0c5e1f-54a6-4c08-a2fb-8886826f5c71/Screenshot+2024-10-31+at+16.51.06.jpg Our Thoughts - Real People vs. Cartoons in Christmas Advertising: The Psychological Edge for Brands - Coca-Cola’s Polar Bears vs. John Lewis' Real Families Looking at industry leaders, Coca-Cola’s polar bear cartoons exemplify how animated characters can transcend cultural boundaries to become a beloved Christmas symbol. Despite the fictional nature of polar bears wearing scarves, they evoke warmth and joy, creating a brand identity that remains timeless. This shows that cartoon characters can encapsulate a brand's values in an iconic, instantly recognizable form. https://www.weareib.co/blog/last-minute-xmas-shopping monthly 0.5 2024-11-08 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/1520db35-b257-4c4f-8219-290e8370974d/Screenshot+2024-10-31+at+17.02.36.jpg Our Thoughts - Understanding Late Holiday Shoppers: How Brands Can Leverage Consumer Psychology to Capture Last-Minute Buyers - The Psychology of the Last-Minute Shopper Research shows that procrastination and impulsivity are key factors behind late shopping behaviours, often rooted in personality traits. A recent 2021 highlighted that certain personality types, particularly those with high levels of openness and impulsivity, are more likely to delay purchasing decisions. https://www.weareib.co/blog/predictive-modeling-with-machine-learning-a-game-changer-for-black-friday-sales monthly 0.5 2024-11-01 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/27cc62a0-b258-4de0-9b4c-d6076bff07a4/Screenshot+2024-09-06+at+15.49.20.png Our Thoughts - Predictive Modelling with Machine Learning: A Game-Changer for Black Friday Sales  - Predictive modeling is a statistical technique that uses machine learning algorithms to forecast future outcomes based on historical data. By analyzing patterns and trends, predictive models help businesses make informed decisions about marketing, inventory management, pricing, and customer engagement. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/002acea0-bb16-4389-bebb-f6424d2edc6c/Screenshot+2024-09-06+at+15.48.25.png Our Thoughts - Predictive Modelling with Machine Learning: A Game-Changer for Black Friday Sales  - For example, a behavioral research company might analyze past Black Friday sales data to identify patterns in purchasing behavior, such as peak shopping times, most popular products, and common pathways to purchase. https://www.weareib.co/blog/a-lead-account-of-what-makes-us-different monthly 0.5 2024-09-06 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/cae5a645-b1ee-4dcb-8e5c-2f9e2d1ac384/Screenshot+2024-01-12+at+11.09.12.png Our Thoughts - Unveiling the Unique Power of Consumer Psychology in Business: A client led account - A key aspect of our work is its evidence-based nature. Every finding and recommendation is thoroughly explained and backed by solid research. This approach not only gave clients confidence in the consultancy's findings but also empowered them to justify their decisions to their own executives with concrete evidence. https://www.weareib.co/blog/the-myth-of-customer-loyalty-raear monthly 0.5 2024-01-12 https://www.weareib.co/blog/the-importance-of-surprise monthly 0.5 2023-12-11 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/081743bc-cefc-4ac2-972d-905130cc1638/Screenshot+2023-12-11+at+16.33.11.png Our Thoughts - The Psychology of Surprise: Rethinking Consumer Reward Schemes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/a8b820d0-29a1-482e-a714-829e3de159d1/Screenshot+2023-12-11+at+16.35.08.png Our Thoughts - The Psychology of Surprise: Rethinking Consumer Reward Schemes Research has also demonstrated that recipients anticipate that their happiness levels to be quite high when receiving non occasion-based gifts, varying very little with the judged quality of the gift. In other words, surprise often creates greater levels of delight and heightened positive emotions. https://www.weareib.co/blog/the-myth-of-customer-loyalty monthly 0.5 2023-12-11 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/8f92b1ca-c31c-4544-bdb2-3f7bdcb6871f/_a8af0d46-934f-46e8-9cbe-407a66419aee.jpeg Our Thoughts - The Myth of Customer Loyalty: A Consumer Psychology Perspective on the Limits of Loyalty Programs in Competitive Markets - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/928c04f5-8f79-44d8-8576-c3b204b2d793/Screenshot+2023-10-16+at+16.14.20.png Our Thoughts - The Myth of Customer Loyalty: A Consumer Psychology Perspective on the Limits of Loyalty Programs in Competitive Markets For instance, think about your relationship with your local grocery store. You go there for its convenient location and perhaps the perks you gain through its loyalty program. But imagine a new store opens nearby, offering the same convenience but better prices and product selection. Would you stay loyal? If you answered “probably not,” you're not alone. https://www.weareib.co/blog/the-greater-fool-behavioural-science-and-the-mind-a-psychological-dive-into-risk-analysisnbsp monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/6cea3fd0-6ce9-4110-a21a-a8b2c743f655/Screenshot+2023-10-03+at+16.38.15.png Our Thoughts - The Greater Fool, Behavioural Science, and the Mind: A Psychological Dive into Risk Analysis  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/c9214472-c97f-4703-b65f-897168536d12/Screenshot+2023-10-03+at+16.37.02.png Our Thoughts - The Greater Fool, Behavioural Science, and the Mind: A Psychological Dive into Risk Analysis  - Moreover, our aversion to loss can sometimes cloud our judgment, making us opt for seemingly lucrative deals without fully understanding the risks. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/de94c96a-7dd0-4b2a-a954-1dd792298fcf/Screenshot+2023-10-03+at+16.34.46.png Our Thoughts - The Greater Fool, Behavioural Science, and the Mind: A Psychological Dive into Risk Analysis  This instinct manifests in the financial realm as FOMO (Fear of Missing Out). When an asset's price soars, the temptation of swift profits becomes almost irresistible. Investors then purchase overvalued assets, hoping to offload them at an even higher price. It's akin to a game of musical chairs, where the music can cease unexpectedly. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/9654737c-f80c-4963-8ea8-45273e5c17b1/Screenshot+2023-10-03+at+16.41.24.png Our Thoughts - The Greater Fool, Behavioural Science, and the Mind: A Psychological Dive into Risk Analysis  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.weareib.co/blog/redefining-customer-vulnerability-a-comprehensive-approach-to-meet-fcas-consumer-dutynbsp monthly 0.5 2023-09-20 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/9fd0e77f-8949-48a3-8438-bc724ae03888/Screenshot+2023-09-20+at+14.57.04.png Our Thoughts - Redefining Customer Vulnerability: A Comprehensive Approach to Meet FCA’s Consumer Duty  For example, there is research to support the notion that investors who jointly decide temper their overconfidence tendency. That, family or friend inclined interactions are more effective in reducing overconfidence than solely relying on a financial advisor. Friends and family are able to offer conversations based on the wider context often raising or highlighting family or social unknowns that the financial adviser would not be aware of. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/635fa334-c1b3-48c3-96af-f3eb7447cbf7/Screenshot+2023-09-20+at+14.51.53.png Our Thoughts - Redefining Customer Vulnerability: A Comprehensive Approach to Meet FCA’s Consumer Duty  There is growing scientific evidence that there is a considerable proportion of ‘overconfidence' consumers and investors and that these traits often lead to poor outcomes and negative financial experiences. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/02bab402-5f18-4230-98a1-815c097ccf0c/Screenshot+2023-09-20+at+14.46.18.png Our Thoughts - Redefining Customer Vulnerability: A Comprehensive Approach to Meet FCA’s Consumer Duty  The FCA have clearly stated the change they want to see in Financial Organisations “We want to drive improvements in the way firms treat vulnerable consumers and bring about a practical shift in firms’ actions and behaviour”. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/93bb6fc5-3dea-4856-8867-697ca6e14c43/Screenshot+2023-09-20+at+14.49.00.png Our Thoughts - Redefining Customer Vulnerability: A Comprehensive Approach to Meet FCA’s Consumer Duty  What has been evident from our work helping financial organisation, is that there has been a tendency for firms to exact a very bias definition of ‘vulnerable customer’. Often citing customers who are financially challenged, socially disconnected or having mental health issues as being the core ‘vulnerable’ audience the FCA wants addressed. https://www.weareib.co/blog/consumer-duty-avoiding-dealing-with-behavioural-bias-just-might-be-a-bias-in-itself-lxmab monthly 0.5 2023-06-07 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/c77eb6a5-ce85-4351-95d2-0404e48b86a8/Screenshot+2023-06-07+at+11.25.53.png Our Thoughts - Navigating the AI Landscape: Enhancing Consumer Interactions and Minimising Pitfalls https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/40060551-9008-4aeb-a00c-82101248560d/Screenshot+2023-06-07+at+11.28.05.jpg Our Thoughts - Navigating the AI Landscape: Enhancing Consumer Interactions and Minimising Pitfalls - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.weareib.co/blog/consumer-duty-avoiding-dealing-with-behavioural-bias-just-might-be-a-bias-in-itself monthly 0.5 2023-06-07 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/cdeb3612-6014-4137-ae91-34835da3200d/Screenshot+2023-04-12+at+09.23.39.png Our Thoughts - Consumer Duty: avoiding dealing with Behavioural Bias just might be a bias in itself! - Even more importantly, understanding the consumer world through a behavioural lens is an enhancement to more traditional routes to customer empathy, building an extra layer of explicatory power and insight into why people do things and how to help them have good outcomes. And those extra layers of analysis need to be consciously applied. https://www.weareib.co/blog/when-consumer-data-can-give-you-the-wrong-answersnbsp monthly 0.5 2023-03-14 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/8ae777cd-6319-4eff-b3fa-4809b6514024/Screenshot+2023-03-14+at+10.57.00.png Our Thoughts - When consumer data can give you the wrong answers  - They assume just because I am of a certain age and that I might have slowed down physically that I want to just sit in my chair all day. They are taking away my independence and treating me like a complete lazy invalid. I want to buy from brands that enable me not disable me” https://www.weareib.co/blog/understanding-luxury-fashion-through-consumer-psychologynbsp monthly 0.5 2023-03-14 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/09bd1cb1-4654-4b8c-9c16-3edaaeb47438/Screenshot+2023-03-13+at+09.05.33.png Our Thoughts - Understanding luxury fashion through consumer psychology  - Think of the plaid pattern of Burberry - it is now so commonly seen that it no longer conveys exclusivity: https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/966b1a16-f6ba-456a-bb18-bdf0ec4170e9/Screenshot+2023-03-13+at+09.08.59.png Our Thoughts - Understanding luxury fashion through consumer psychology  - As an example - Kanye West’s plain white t-shirts going for £100 seems ridiculous to many of us but for those with enough cultural capital, it reflects an elite level of knowledge and sophistication. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/d3ddd6ac-c666-4566-aeae-20fafa25d8e2/Screenshot+2023-03-13+at+09.11.18.png Our Thoughts - Understanding luxury fashion through consumer psychology  - What would happen if products were marketed/framed using ‘loud’ language and imagery when your customers wanted discrete luxury fashion ( inconspicuous consumers) ?? https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/d27ccdbc-273e-4b3d-b580-eb7951557276/Screenshot+2023-03-13+at+09.15.12.png Our Thoughts - Understanding luxury fashion through consumer psychology  - Bottega Veneta has no obvious branding on its leather bag, appealing to the inconspicuous consumer https://www.weareib.co/blog/behavioural-strategic-counsel-a-new-ib-offering monthly 0.5 2023-05-31 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/1677146302203-B9LJ79ATG9BTWQKLEGUF/Screenshot+2023-02-23+at+09.28.58.png Our Thoughts - Behavioural Strategic Counsel: A new IB offering - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/61be2d29-5bbd-414b-8ca4-05bf5f01ac85/Screenshot+2023-02-23+at+10.00.28.png Our Thoughts - Behavioural Strategic Counsel: A new IB offering - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/a1bcf277-df2f-40e6-95b8-84456f1b79c6/Screenshot+2023-02-23+at+10.00.11.png Our Thoughts - Behavioural Strategic Counsel: A new IB offering - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/2550d86f-f31f-48b5-805e-e5dae5f1bdd1/Screenshot+2023-02-23+at+09.59.52.png Our Thoughts - Behavioural Strategic Counsel: A new IB offering - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.weareib.co/blog/consumer-loyalty monthly 0.5 2023-03-08 https://www.weareib.co/blog/mps-put-to-the-test-on-an-empty-stomach monthly 0.5 2023-01-26 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/f553a8da-37af-4cb2-b81c-690b33cdb0bc/Screenshot+2023-01-26+at+10.41.11.png Our Thoughts - MPs put to the test on an empty stomach The event — which was also hosted by Arla, the dairy cooperative — was sponsored by David Mundell, a former Scottish secretary under David Cameron and Theresa May, and others who took part included the environment minister Mark Spencer and the Labour MP Emma Lewell-Buck. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/43645e9b-91bf-4648-b3a3-8bebc2418bd6/Screenshot+2023-01-26+at+10.49.40.png Our Thoughts - MPs put to the test on an empty stomach - Half of the guests, who were MPs from across parties, were told to eat breakfast before; half were told to arrive hungry. The MPs were then challenged to perform a series of cognitive tasks. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/56839286-b71e-455d-8c6a-35e878847c93/Screenshot+2023-01-26+at+10.38.26.png Our Thoughts - MPs put to the test on an empty stomach “Many children experience no access to breakfast day in and day out, with huge impacts on growth and social interaction, therefore providing a barrier to positive and effective learning experiences.” https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/3eca1809-7d87-422b-b137-f4d89605e706/Screenshot+2023-01-26+at+10.43.45.png Our Thoughts - MPs put to the test on an empty stomach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.weareib.co/blog/consumer-duty-what-does-behavioural-bias-really-mean monthly 0.5 2022-11-22 https://www.weareib.co/blog/wv52yicobsauf9e5gxoid4oi573umr monthly 0.5 2022-11-22 https://www.weareib.co/blog/how-customer-psychological-mindsets-impact-their-financial-decisions-a-recent-article-of-ours-published-in-international-banker-magazine monthly 0.5 2022-11-11 https://www.weareib.co/blog/are-you-hearing-only-what-you-want-to-hear-on-social-media monthly 0.5 2022-10-20 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/1666267446331-ZS2F9KTNM0NT7KCDDZG4/1*NSAHk-zzRAhBqTwWHUtNyQ.jpeg Our Thoughts - Are you hearing only what you want to hear on social media? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/1666267347580-XRSSJZ58WOZ0B5IS6CRA/bias+1.jpg Our Thoughts - Are you hearing only what you want to hear on social media? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/1666267536822-HACU846ZNR5FI1BGGWHG/magnifying+glass+1.jpg Our Thoughts - Are you hearing only what you want to hear on social media? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/1666263942461-GYGBK0YFMWJJEEAUXXP1/unsplash-image-mAd1w3sUYHA.jpg Our Thoughts - Are you hearing only what you want to hear on social media? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.weareib.co/blog/behavioural-science-at-work-automation monthly 0.5 2022-10-07 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/1664449928500-58ZQJJPPD1GJNOH5KRU7/unsplash-image-jHZ70nRk7Ns.jpg Our Thoughts - Behavioural science at work - Automation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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story online can make all the difference. https://www.weareib.co/blog/understanding-the-new-consumer-in-a-covid-world monthly 0.5 2022-10-03 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/1664449435481-C2FGYLPGLTL97G2IMAXR/unsplash-image-spP6LqxN0-g.jpg Our Thoughts - The new Consumer in a Covid World - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/1664449382244-1ZHAW1V5UI1D8674NUPQ/unsplash-image-Q59HmzK38eQ.jpg Our Thoughts - The new Consumer in a Covid World - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.weareib.co/blog/narratives-drive-consumer-behaviour-more-than-price monthly 0.5 2022-09-29 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/1659432241679-WEDA86NX9926W63DVC6O/grow.png Our Thoughts - Narratives drive Consumer behaviour more than price - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/1664448921833-UOZA7Q0QEWVOF1UDMZ5G/unsplash-image-CDq4ChZouXw.jpg Our Thoughts - Narratives drive Consumer behaviour more than price - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.weareib.co/blog/psychological-safety-the-common-denominator-behind-thriving-teams monthly 0.5 2022-10-03 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/1664448564927-K2T2EQQNBYF2USND0PAQ/unsplash-image-g1Kr4Ozfoac.jpg Our Thoughts - Psychological Safety - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.weareib.co/blog/consumer-behaviour-emotions-drive-financial-decisions monthly 0.5 2022-10-03 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/1664448358359-TA1CA4TWLTXRU9NOMEPF/unsplash-image-C7B-ExXpOIE.jpg Our Thoughts - Consumer behaviour - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.weareib.co/blog/the-behavioural-psychology-behind-crypto monthly 0.5 2022-10-03 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/1664448058980-SHCOVWCI3HEF8AR6J7P3/unsplash-image-fsSGgTBoX9Y.jpg Our Thoughts - The Behavioural Psychology behind Crypto - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.weareib.co/blog/price-and-convenience-saSqv monthly 0.5 2022-10-03 https://images.squarespace-cdn.com/content/v1/62b1e2e410d3534f19d72654/1664446608163-XRSG1JIRUW3IR3DN5M7U/unsplash-image-7SJ24H5zr1A.jpg Our Thoughts - Price & convenience - Make it stand out Whatever it is, the way you tell your story online can make all the 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