We are IB.

Enabling Business growth through Behavioural Science. Psychology. Strategy.

Your customers’& employees’ needs require explanation, we help you to uncover these hidden complexities and support you in the strategic application, enabling true customer transformation.


Impacting businesses across…

  • Brand & product strategy

  • Campaigns & comms

  • Customer journeys & experiences

  • Employee engagement

  • Business transformation

Wanting to build trust with your customers?

Most organisations only focus on customers’ conscious responses.

They rely on traditional data and forget about the emotional and contextual nuances that can make all the difference.

We do things a little differently.

Our focus is on their unconscious decision making - where we can have most impact on human behaviour.

We unlock the ‘why’ - focusing on what you can’t see that impacts your brand experiences.

How we work

We work with businesses as a partner - supporting them strategically across all touch points of the business.

We support via:

  • Insights

  • Strategy

  • Implementation & Training

Human behaviour needs explaining

We know that the real drivers of behaviour are rarely explicit. People don’t know why they do things. 

Therefore we need to ask the right questions and to apply psychology to decipher what really makes humans tick. 

This gives us the springboard to unpack motivations, intentions surrounding the way in which our customers and employees engage with businesses. This is the foundation for all good brand & business strategy.

It’s not about what they do - it’s why they do it that counts.

  • Why don't customers trust our brand?

  • Why do customers like our products but not our brand?

  • Why do employees still leave when we've invested so much in employee benefits?

Helping you to answer vital questions

Every brief starts with a key question.

Our job is to bring clarity via human insights that help you to answer these questions and impact brand experience and strategy.

Whether they are:

  • Why do my customers/employees make the decisions they do?

  • Why isn’t my brand strategy resonating?

  • How do I stand out from the competition?

  • How do I build long term engagement?

Who we have worked with

  • This was one of the most successful marketing and ticket price change campaigns that we have ever undertaken. Consumers understood the new pricing structures clearly (from the psychological assessment testing IB undertook) and the key campaign message not only differentiated us from the pack but spoke to the real needs of the market

    Vice President, Marketing, Virgin Atlantic

  • IB brought us a completely fresh understanding and approach to our communication challenges. Applying their psychology expertise to help us understand our customers better, allowed us to develop our communication and marketing strategy in a more relevant and meaningful way.

    Kate Woodyatt Head of Content and Campaigns, Global Commercial Banking HSBC

  • The expertise and insight that IB provided enabled us to deliver not only a great customer experience but also permitted us to significantly exceed our migration target expectations.

    Customer Communications Officer LV

Interested?

We would love to chat.